Monday, February 28, 2011
Sunday, February 27, 2011
Do Something Good
"Do something good" was the task given to a couple of interns at BBH NY, an ad agency. Then, they added "Do something good... famously". They came up with this idea, and three weeks later it's national news!
http://underheardinnewyork.com/
A great example of using social networking for good, and so simple. I see design and advertising trending into this 'outside the box' thinking, definitely worth pushing your ideas in unusual or creative directions when social networks are your playground.
http://underheardinnewyork.com/
A great example of using social networking for good, and so simple. I see design and advertising trending into this 'outside the box' thinking, definitely worth pushing your ideas in unusual or creative directions when social networks are your playground.
Tuesday, February 22, 2011
Branding Points
Objective
Increase awareness of harmful food additives
Strategy
There is an additives war happening. Are you going to be on the good side or the bad side?
Target
Bull's eye: 20 yr. old college female
Broad: 15-29 male/female
Executional Direction
Create a sense of war/battle using guerrilla marketing techniques.
Bring the war out into the public domain.
Create fun and memorable characters.
Attract target audience to facebook page/youtube page to learn more.
DSI
The Additive Wars doesn't wait for you to come to it.
Touchpoints
Stickers in public places.
Large cutouts to attract attention.
Flash mob battle on campus.
Youtube (viral?) videos.
Facebook Page.
Artwork
Artwork
Thursday, February 17, 2011
Thoughts today
Target audience.
Targeting younger generation, who are more susceptible. Older people already have an opinion about additives that may be hard to change. To change their opinion you may need an inconvenient truth approach: a longer movie with lots of facts.
Where?
A place that will bullseye my target audience and hopefully ripple out from there.
Campus? Mall? Downtown?
Good resource!
http://transhermann.com/503038/exhibit3.html
Mountain Dew objectives, strategies, targets and executional directions.
I should make one of these.
Targeting younger generation, who are more susceptible. Older people already have an opinion about additives that may be hard to change. To change their opinion you may need an inconvenient truth approach: a longer movie with lots of facts.
Where?
A place that will bullseye my target audience and hopefully ripple out from there.
Campus? Mall? Downtown?
Good resource!
http://transhermann.com/503038/exhibit3.html
Mountain Dew objectives, strategies, targets and executional directions.
I should make one of these.
SMEs?
Phone Consultations with Jay
Have a one-on-one personal telephone consultation with Jay Conrad Levinson, the Father of Guerrilla Marketing.
Get your business revved up now
Jay is available for personal consultations
For more information contact:
Amy Levinson
olympiagal@aol.com
360-791-7479
Jay is available for personal consultations
For more information contact:
Amy Levinson
olympiagal@aol.com
360-791-7479
Ryan L. Founder – I have always been fascinated by Guerrilla Marketing. I decided to start this blog because I was tired of searching google images for guerrilla marketing examples, only to find a bunch of repeats. I said…why not start a blog to collect all these images that are scattered over the web and share my passion for guerrilla marketing and advertising with the world!
Subject Matter Expert
One research project is required where you are to find a Subject Matter Expert (SME) in your area of study in order to meet with them for advice and guidance towards your research project. The SME needs to be approved by me and you will be writing a research report about the topics covered in your meeting.
Tuesday, February 15, 2011
Sixeart
Sixeart is a multidimensional artist who expresses by his colourful works a unique universe through different artforms.
Sixeart started his artistic trajectory in the World of graffiti in the late 80s.
In the beginning he was simply tagging the streets of Barcelona, which led him to develop his own personal graffiti style.
In the mid 90s he started experimenting with sculpture and painting until in the year 98 he felt the need to have his own Studio.
Having his Studio he has been able to establish himself as a plastic artist.
His paintings are divided in three series:
Bad children with fringe
Circuits
Mutating Animals
Sixeart expresses through his childlike style, his experiences of the urban landscape, the city's melancholy, his preoccupations regarding the evolution and its consequences, the genetic manipulation- the romanticism for the world that's left behind, the images lost in the passage of the time…
He is influenced by the urban landscape, his city Barcelona and its social popular culture, the first Spanish painters that he has been admiring since he was a little boy and the mother nature.
Supervising Street Sensibilities: On the Intersection of the Curator, the Community, and Graffiti
Supervising Street Sensibilities:
On the Intersection of the Curator, the Community, and Graffiti
By Claire McKown
[Page 45]
The artists and works chosen to display come from a wide array of cultures and styles, and starting with the piece on the left of the museum we see the Barcelonan Sixeart’s graphic and colorful figure (fig. 18). Sixeart’s work, which the artist calls a kind of “mutilated animal,” is abstracted with a cartoonish quality, giving it a childlike, yet accessible feel. (217)
Like several other street artists, such as Anser, Sixeart carved out their reputation on the streets as a graffiti writer, before experimenting with other art forms, and eventually moving into a studio, although not completely abandoning the streets. (218)
According to the artist, he is influenced by the urban landscape and his experiences in it, including the melancholy of the city. (219)
The Barcelonan influence of the piece is reflected in its similar style to other Barcelonan artists such as Joan Miro and Gaudi, who share Sixeart’s use of bright color, strong lines, and bizarre looking figures. (220)
The piece by Sixeart on display at the Tate Modern reflects these qualities and styles, showing a large
abstracted figure. The graphic image is among the most colorful and vibrant of all the images in the show, thanks to the artist’s use of a white undercoat in painting the piece to make the colors stand out.
217 “Street Art: Artists: Sixeart.” Tate Modern. http://www.tate.org.uk/modern/exhibitions/streetart/artists-
sixeart.shtm (accessed 23 March 2009). And Street Art at the Tate Modern (2008).
218 “Biography.” SIXEART. http://www.sixeart.net/biography.html (accessed 13 March 2009).
219 “Biography.” SIXEART. http://www.sixeart.net/biography.html (accessed 13 March 2009).
220 Street Art at the Tate Modern (2008).
On the Intersection of the Curator, the Community, and Graffiti
By Claire McKown
[Page 45]
The artists and works chosen to display come from a wide array of cultures and styles, and starting with the piece on the left of the museum we see the Barcelonan Sixeart’s graphic and colorful figure (fig. 18). Sixeart’s work, which the artist calls a kind of “mutilated animal,” is abstracted with a cartoonish quality, giving it a childlike, yet accessible feel. (217)
Like several other street artists, such as Anser, Sixeart carved out their reputation on the streets as a graffiti writer, before experimenting with other art forms, and eventually moving into a studio, although not completely abandoning the streets. (218)
According to the artist, he is influenced by the urban landscape and his experiences in it, including the melancholy of the city. (219)
The Barcelonan influence of the piece is reflected in its similar style to other Barcelonan artists such as Joan Miro and Gaudi, who share Sixeart’s use of bright color, strong lines, and bizarre looking figures. (220)
The piece by Sixeart on display at the Tate Modern reflects these qualities and styles, showing a large
abstracted figure. The graphic image is among the most colorful and vibrant of all the images in the show, thanks to the artist’s use of a white undercoat in painting the piece to make the colors stand out.
217 “Street Art: Artists: Sixeart.” Tate Modern. http://www.tate.org.uk/modern/exhibitions/streetart/artists-
sixeart.shtm (accessed 23 March 2009). And Street Art at the Tate Modern (2008).
218 “Biography.” SIXEART. http://www.sixeart.net/biography.html (accessed 13 March 2009).
219 “Biography.” SIXEART. http://www.sixeart.net/biography.html (accessed 13 March 2009).
220 Street Art at the Tate Modern (2008).
Jef Aerosol
http://www.jefaerosol.com/bio/english/
Jean-François Perroy, better known under the pseudonym Jef Aérosol, was born in Nantes (France) on January 15th 1957. He's a French urban stencil artist, a main proponent of the first generation of street artists who started working on the streets in the early 80s.
Jean-François Perroy, better known under the pseudonym Jef Aérosol, was born in Nantes (France) on January 15th 1957. He's a French urban stencil artist, a main proponent of the first generation of street artists who started working on the streets in the early 80s.
He spraypainted his very first stencil in Tours (Central France) in 1982. He was a pioneer of what is now called "urban art" and he remains a reference and an influence among street artists of the younger generations.
Jef often paints celebrities and icons such as Elvis Presley, Gandhi, Lennon, Hendrix, Basquiat, Amalia Rodrigues, Dylan...
But a very important part of his work is also devoted to the anonymous characters of the street : buskers, passers-by, beggars, kids, elderlies, ordinary people...
Jef Aérosol's famous and somewhat mysterious red arrow appears on all his works and has become some sort of a trademark, or second signature. Jef sometimes gives his own explanations but he prefers the people to come up with their own interpretations and feelings about the arrow !
A true originator who helped spark what is now known as “Street Art” when he sprayed his first stencil series across the city of Tours, France one night in 1982, the self-taught Jef Aerosol has continuously rocked the streets with his oversized portraits and helped define a new public art nomenclature with other French artists like Blek Le Rat, Miss Tic, and Speedy Graphito.
Steadily from the ’80s to the ’10s Aerosol has cut and sprayed stunning portraits of his heroes; cultural icons who stand undiminished by the hype. They connect directly with the masses and shake public opinion with humor and provocation; Strummer, Cash, Vicious, Hendrix, Bowie, Bardot, Cobain, Lennon, Smith, Jagger – all brainy agitators and vixens cut and sprayed in stark layers of black, grey and white. And each with Jef Aerosol’s signature hot red arrows affixed nearby for exclamation.
In Street Art and in the gallery, Jef Aerosol has not purely focused on those well-known personages. Among the faces you’ll find a number of self-portraits and portrayals of the more anonymous among us such as those living and working in the streets.
Like the best photographers, Aerosol catches the instant of truth in his portraits, and reveals a universal humanity in each subject. “In my work I love to call up my feelings and emotions to honor these modern day heroes who have fed my life with their music, art and ideas. This new show is a powerful and vivid collection of these inspirations that I am really excited to bring to New York for the first time," says Jef Aerosol about his solo show at Ad Hoc Gallery, in Brooklyn.
Stephen Harrington (BrooklynStreetArt.com), 2009
Jef Aerosol initially explored ‘copy-art’ in the late 70s, i.e. creating collages and distortions of photos using all the possibilities of a photocopier. He gradually moved to stencils, influenced by 70s-80s underground rock bands. Characters are the focal point of Jef Aerosol’s art. Whether they are cultural icons or anonymous people, their attitudes carry a genuine emotion, magnified by texture effects, contrasted colours and provoking wording. Jef Aerosol masters the use of stencil. Like the best photographers, he can catch the truth of an instant to reveal its universality.
Caroline Leluel (French Art Studio, London)
Saturday, February 5, 2011
Thursday, February 3, 2011
Current Guerrilla Artists
http://www.independent.co.uk/arts-entertainment/art/features/genius-or-vandalism-the-guerrilla-artists-subverting-our-streets-1954614.html
Many guerrillas work under pseudonyms, like Banksy, Sixeart and JR, protecting their identity to feed the surprising nature of their efforts, but also (possibly) to safeguard themselves against criminal action.
Banksy is a prime example of a guerrilla who has maintained his anonymity but still had massive commercial accolades, book deals and exhibitions.
France has produced some phenomenal underground artists. Jef Aerosol, a stencil graffiti artist, has tagged much of Paris with his beautiful drawings; JR, a photographer who makes a point of capturing underrepresented people in society, pastes huge blown up print outs on walls, bridges and pavements; Luc Grateau paints portraits of commuters on discarded Metro tickets, and leaves them for the next person to find.
While Invader, a French street artist seemingly obsessed with the Space Invaders video game, sticks small tile murals of creatures from the game high up on buildings all around the world.
A great example is Shephard Fairey, whose unsolicited “Hope” poster for the Barack Obama electoral campaign, has been called "the most efficacious American political illustration since 'Uncle Sam Wants You'", even though the Obama camp had nothing to do with it. Fairey has since been catapulted into the limelight, becoming notorious for his colourful stickers and posters, and (not least) for having been arrested for vandalism 14 times in his 20 year career
http://www.independent.co.uk/arts-entertainment/art/features/genius-or-vandalism-the-guerrilla-artists-subverting-our-streets-1954614.html?action=Gallery
Gallery
Many guerrillas work under pseudonyms, like Banksy, Sixeart and JR, protecting their identity to feed the surprising nature of their efforts, but also (possibly) to safeguard themselves against criminal action.
Banksy is a prime example of a guerrilla who has maintained his anonymity but still had massive commercial accolades, book deals and exhibitions.
France has produced some phenomenal underground artists. Jef Aerosol, a stencil graffiti artist, has tagged much of Paris with his beautiful drawings; JR, a photographer who makes a point of capturing underrepresented people in society, pastes huge blown up print outs on walls, bridges and pavements; Luc Grateau paints portraits of commuters on discarded Metro tickets, and leaves them for the next person to find.
While Invader, a French street artist seemingly obsessed with the Space Invaders video game, sticks small tile murals of creatures from the game high up on buildings all around the world.
A great example is Shephard Fairey, whose unsolicited “Hope” poster for the Barack Obama electoral campaign, has been called "the most efficacious American political illustration since 'Uncle Sam Wants You'", even though the Obama camp had nothing to do with it. Fairey has since been catapulted into the limelight, becoming notorious for his colourful stickers and posters, and (not least) for having been arrested for vandalism 14 times in his 20 year career
http://www.independent.co.uk/arts-entertainment/art/features/genius-or-vandalism-the-guerrilla-artists-subverting-our-streets-1954614.html?action=Gallery
Gallery
Informative GMarketing Series
http://weburbanist.com/2008/06/03/the-history-of-guerrilla-marketing/
The History of Guerrilla Marketing: Part One in an Eight-Part WebUrbanist GMarketing Series
By Delana
Earliest examples:
- "Buy me a drink" girls
- Adidas for rappers
Earliest examples:
- "Buy me a drink" girls
- Adidas for rappers
Tuesday, February 1, 2011
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