"Do something good" was the task given to a couple of interns at BBH NY, an ad agency. Then, they added "Do something good... famously". They came up with this idea, and three weeks later it's national news!
http://underheardinnewyork.com/
A great example of using social networking for good, and so simple. I see design and advertising trending into this 'outside the box' thinking, definitely worth pushing your ideas in unusual or creative directions when social networks are your playground.
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