Baby Carrots/ Never Hide

http://www.creativeguerrillamarketing.com/guerrilla-marketing/baby-carrots-eat-em-like-junk-food-marketing-campaign/

Baby Carrots – Eat ‘Em Like Junk Food Marketing Campaign

I thought this was an interesting way to market carrots as a healthy snack that you can eat like junk food.

It is a cliché of junk-food advertising to brand one’s product as “radical” or “extreme,” usually in the loudest, most obnoxious terms possible. Such claims are laughable enough when applied to a nacho-flavored snack chip; but applied to baby carrots, they qualify as actual comedy...

http://www.creativeguerrillamarketing.com/guerrilla-marketing/rayban-hide-guerrilla-marketing-campaign/

Ray-ban Never Hide Guerrilla Marketing Campaign