Political Attack Ads – How Effective Are They?

http://lovehateadvertising.wordpress.com/2010/11/02/political-attack-ads-%E2%80%93-how-effective-are-they/

Is the Old Spice campaign still effective? Joe Miller of Alaska thinks so. Miller, the Republican candidate for Senate in Alaska, is still fending off his rival, incumbent Lisa Murkowski, whom he defeated in the primary. Not content to simply fade away, Murkowski is trying to hang onto her seat by running a write-in campaign as an Independent.