McDonalds New Campaign Is The Appearance of a Good Start
Posted by: David Kiley on March 9, 2005
Mickey D's McMakeover
The heavy plastic look is history. A clean, simple design is on the way in
The heavy plastic look is history. A clean, simple design is on the way in
May 15 2006
McDonald’s Redesign: a New Era for Fast-Food Restaurants
“People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.” – president and COO Don Thompson.
With this change, McDonald`s tries to add young adults and professionals to their core customers
Design company that did McDonalds flag ship store in 2004 in the UK.
February 2004 News Post:
"SHH's ground-breaking flagship restaurant design for McDonald’s in London's Oxford Street is getting itself noticed by the world's leading style and retail press. The UK's 'Interior Design' magazine called the restaurant 'a radical new concept', 'Theme' noted that 'McDonald's have really pushed the boat out', 'RED' called the project an 'edgy, youth-oriented scheme', whilst FX, who have dedicated four pages to the new design in this month's edition, commented that the restaurant design had 'set new benchmarks for fast-food retail' and 'shows what can be done with a bit of imagination'. Outside of the UK, the project has been picked up on for forthcoming articles in US retail publication RD&VP, French architectural magazine AMC, Australian lifestyle mag LINO and superstylish Russian magazine MONITOR Unlimited. The UK's design establishment are beginning to pick up on the project too, with our peers voting the restaurant into the finals of the 'Hospitality Environments' category of the Design Week Awards, which take place next month."
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