http://b.lesseverything.com/2010/8/12/cameron-moll-at-lessconf3010
www.cameronmoll.com/speaking/goodgreater
"Do we really need a simple definition of design or should we accept that design is too complex a matter to be summarised in less than a book?" - Brian Lawson
"Great" Design
- solicits strong emotional response
- justifies its creation
- inspires other designers
Labor vs Passion
Good vs Great
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