Lettuce Billboard

http://azsustainability.com/2008/06/12/mcdonalds-lettuce-growing-billboard-is-actually-kind-of-cool/

McDonald’s lettuce growing billboard is actually kind of cool.

Responces to it:

http://www.graphicdesignforum.com/forum/archive/index.php/t-37258.html

"I think McDonalds will continue to do well since they are giving the public what they want. Their biggest hurdle is overcoming perception. 50+ years of serving junk food is going to be hard to un-do in the public imagination."

AAF - ADDY Awards

2008 National Gold Award Winners

Leo Burnett
Chicago, Ill.
Outdoor Board
McDonald's
“Fresh Salads”